In a current Google SEO office-hours Google addressed the concern as to how long it takes to recuperate from an algorithmic charge that emerged from content quality concerns.
Google’s new office-hours format doesn’t enable follow-up concerns, resulting in responses that lacks nuance and are less useful than the old format where the Googler can ask clarifying concerns.
For example, we have no concept if the “algorithmic penalty” that is referenced in the question suggests that the site completely vanished from the search results or if it merely dropped a couple of positions.
There’s a difference between the 2 situations.
This is the question that was asked:
“… if a site gets algorithmically penalized for thin material, just how much of the website’s content do you need to update prior to the charge is lifted?”
There’s a lot of info that is missing out on from that concern.
- Did Google send out the publisher a message that their content was “algorithmically” punished?
- Is the person asking the concern assuming they are penalized and does not actually understand?
Here is the answer:
“Well, it’s normally a good concept to tidy up poor quality content or spammy material that you may have created in the past.
For algorithmic actions, it can take us several months to reevaluate your website again to figure out that it’s no longer spammy.”
It Takes Months For Google to Assess Website Quality
Clearly it is very important to repair as close to all of the low quality material as possible. But after that’s done it might take a couple of months to get better into the search results page.
John Mueller said something comparable in November 2021 about for how long it takes for a website that lost rankings to get better.
“I think it’s a lot harder when it comes to things around quality in general where assessing the total quality and importance of a site is not extremely easy.
It takes a lot of time for us to understand how a site fits in with concerns to the remainder of the Web.
… Which’s something that can easily take, I don’t know, a number of months, a half a year, sometimes even longer than a half a year, for us to acknowledge significant modifications in the website’s general quality.
Since we basically look out for … how does this website fit in with the context of the overall web which just takes a lot of time.”
Similarly, at the 5:21 minute mark of this Google video, the Googler Aurora Morales describes what takes place to websites that break Google’s standards, consisting of the policy on thin material.
The Googler encourages:
“Websites that don’t fulfill the monetization and organic search guidelines may be gotten rid of from the Search index and have their advertisements disabled.”
Read more here: It Takes Months For Google To Assess Website Quality Across The Web
Listen to the Google SEO office-hours at the 24:24 minute mark here.