Microsoft Announces Store Ads & Other Updates

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Microsoft released its most recent round of advertising product updates today.

Among the top updates is the launch of Microsoft Shop Ads on desktop gadgets.

The updates to Microsoft’s marketing items include:

  • Microsoft Shop Advertisements
  • In-Market Audience Growth
  • Responsive Browse Advertisements Update

Let’s dive into each upgrade and how to take advantage of each as an online marketer.

Expand Reach With Microsoft Shop Advertisements

If you remain in the app or gaming market, this update is for you.

This new format will showcase your advertisement in the Microsoft Shop app on Windows 10 and 11 desktop devices.

More specifically, the ads will display in the Apps and Gaming tabs in the shop.

Here’s an example of what Microsoft Store ads will appear like:

Image credit: Microsoft Advertisements Blog, January 2023 Some of the advantages of the new Microsoft

Shop ads consist of the following: Expanded discovery of your app or game on additional devices Easy project setup and management within the Microsoft Advertisements platform Compatibility with the current UET tag to track behavior To start with Microsoft Store advertisements

  • , you’ll require to submit your brand name and link store items to your
  • Microsoft Marketing account. As soon as approved, you can start utilizing this format right away. In-Market Audiences Expand Worldwide This next Microsoft Advertising upgrade is for global marketers. Just announced, the In-Market audience segments expanded to brand-new markets in the Middle East and Africa. With the expansion, 71

    In-Market audiences are now offered in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

    Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

  • Tanzania Zimbabwe Lesotho Mauritania Mauritius
  • Namibia
  • Reunion Island Seychelles Gambia Congo Guinea
  • Madagascar
  • Togo Nigeria Last Call For Expanded Text Advertisements While not a new upgrade, Microsoft advised marketers that January 31 is the last day
  • to develop or edit any Expanded Text Ad.

    Starting February 1, the only brand-new search advertisements that

  • can be developed
  • are Responsive
  • Browse Advertisements. If you have existing Expanded Text Advertisements in your account, they will
  • continue to serve. Nevertheless, you will not be able to produce or modify ETAs
  • after the January 31 due date.
  • This will be no
  • surprise if
  • you’re running your Microsoft

    Search campaigns in tandem with Google Browse projects. Google was the very first to formally sunset ETAs on June 30, 2022. What To Expect From Microsoft Advertisements In 2023 At the end of their January

    item update, Microsoft teased a couple of highlights of what’s to come in the list below year.

    From the official statement, it seems that Microsoft will continue to separate its advertisement platform from Google by concentrating on the following: Regional Browse advertisements

    Marquee ads Additional vertical advertisements If you’re unfamiliar with vertical ads from Microsoft Advertisements, they officially debuted in September 2021. Presently, vertical advertisements are offered for the following

    items: Automotive Charge card Cruises Health insurance Professional services Trips and activities It will be interesting to hear what additional verticals Microsoft prioritizes in 2023. Stay tuned for Microsoft’s next product updates coming February 7. Included Image: monticello/Best SMM Panel

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